Here's What We Do Better
Based in Addis Ababa, Ethiopia, our client is a specialty coffee bean supplier known for high-quality, ethically sourced beans. While they enjoy a reputation for excellence in local and regional markets, they faced challenges in scaling their operations and breaking into the global coffee market.
The supplier was grappling with limited international distribution channels and a lack of visibility among global coffee roasters and retailers. They needed innovative strategies to expand their market reach, establish new trade relationships, and increase revenue.
We implemented the Guaranteed Sales Revenue Platform, targeting a monthly sales revenue of $5 million. The strategy involved establishing countertrade agreements with international coffee roasters, gourmet cafes, and enhancing the supplier’s B2B marketing efforts.
1. Forming Countertrade Agreements with International Roasters and Cafes: Securing long-term partnerships for the supply of specialty coffee beans, ensuring a steady demand from high-value clients.
2. Achieving a Monthly Revenue of $5 Million: Actively pursuing this revenue target by aligning the supplier’s unique coffee beans with the demands of the international coffee market, ensuring consistent sales.
3. Boosting B2B Marketing and Branding Efforts: Enhancing the supplier’s B2B marketing strategy to attract a wider array of international buyers and build brand recognition.
4. Developing Exclusive Coffee Bean Varieties: Creating unique blends and single-origin offerings to differentiate their products in the competitive global market.
5. Performance-Based Compensation Structure: Aligning our fees with the achievement of the $5 million monthly sales goal.
Within 90 days, the specialty coffee bean supplier:
- Consistently achieved the monthly revenue goal of $5 million, as per the 5-year countertrade contracts.
- Formed strategic partnerships with leading international coffee roasters and gourmet cafes, significantly expanding its market presence and sales.
- Enhanced its global brand recognition and market positioning through targeted B2B marketing initiatives.
The Guaranteed Sales Revenue Platform was crucial in transforming the coffee bean supplier’s business approach, enabling them to significantly increase their international presence and secure a stable, high revenue stream.
At Countertrade Pte Ltd, we specialize in customizing the Guaranteed Sales Revenue Platform for the agriculture and food industry, creating countertrade solutions that maximize market reach and financial growth.
Start transforming your business with our “Initial Consultation and Strategy Planning” service, ensuring perfect alignment with your company’s goals and the dynamics of the international coffee market. Contact us to schedule your consultation and begin your journey towards substantial growth and market expansion.